Marketing the "YOU" Brand

1. Is your Packaging Appropriate?
   Positioning is less about the product and more about how the consumer perceives the product.
2. Have you found your Niche (Core Competency)?
   Products that claim to be all things to all people never succeed. They are always vulnerable to competitive products that do less, but do better or cheaper. It is same with people. The salesman who can sell anything is not in demand as much as the man who can sell one thing well.
3. Are you making the Right Mistakes?
   People are known as much by the quality of teir failures as by the quantity of their success. So, if you are going to make mistakes, make sure they are smart rather than dumb.
4. Do you have Name Recognition?
   The best way to avoid anonymity is to do such good jobs that people want to talk about you. Word-of-mouth is, in fact, the best brand marketing.
5. Are you riding the Right Horse?
   Jockeys are always quick to say that winning is 90 percent horse and 10 percent rider. In business career, the horse can be the right company, the right boss or coming-up with a unique idea.
   
   Of all the positioning tools at your disposal, probably the best is having a great idea that people associate with you. This requires creativity and execution. Your idea will not remain yours unless you bring it to fruition despite all the obstacles in your way.